State of the Senior Housing Industry Report

As professionals in the senior housing industry plan for what the future looks like, the rules of the past may not apply to this new generation of seniors. We are now seeing the largest flood of people in history entering the senior citizen ranks. This generation has already shown signs of not following their predecessors in the products and services they desire. They will work longer, prefer to age-in-place and desire more active retirement scenarios.

For professionals working in the senior market, it's vital to understand how this impacts the future of senior housing. Age used to be a driving determinant in forecasting the housing needs of seniors, but now that’s not strictly the case. Surprisingly, it’s the Baby Boomers’ attitudes toward aging and retirement that play a large part in forecasting senior housing needs. Furthermore, the standard descriptions of the senior housing categories are beginning to blend together. Nursing homes and assisted living facilities are expanding to encompass the varied needs and desires of seniors in an effort to attract and keep residents. Government policy has also changed. New laws are in affect that will decrease the amount of funding, while at the same time provide better access to the funds that do exist for non-profit sponsors to finance the development of supportive housing for seniors.

This guide provides important information to help senior housing industry professionals understand the retirement goals of senior citizens and to forecast a solid plan for future company growth.

Important information includes:

  • New laws affecting senior housing
  • Market statistics and highlights
  • Survey reports from senior home builders
  • Industry statistics and trends by consumer viewpoint
  • Sales and marketing research
  • and much more

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P.S. Make sure you check out our free white paper, The Consumers Guide to Senior Housing at